Virtual Trade Shows Go AR-Assisted: A Game-Changer for VR and AR Developers

Virtual trade shows have been a popular alternative to in-person events since the pandemic hit. With the rise of augmented reality (AR) technology, virtual trade shows are taking it up a notch by offering an immersive and interactive experience that brings the exhibit floor right to attendees’ homes.

According to a study conducted by the Virtual Event Institute, 93% of marketers believe that virtual events can increase brand awareness and 75% say they provide better engagement than in-person events. AR technology is set to take this trend even further. By integrating AR into virtual trade shows, attendees can experience a more engaging and interactive exhibition that can be accessed from anywhere at any time.

One of the biggest advantages of using AR in virtual trade shows is the ability to provide an immersive experience. By using AR, attendees can interact with exhibitors and products in a way that was previously impossible. For example, attendees can view 3D models of products or even try them on virtually. This not only saves time and money, but it also allows attendees to make more informed decisions about their purchases.

Another benefit of AR-assisted virtual trade shows is the ability to offer personalized experiences. By using data analytics, exhibitors can tailor the experience to each attendee’s preferences and needs. For example, an attendee who has shown an interest in a particular product can be directed to related products or even receive personalized recommendations. This not only enhances the attendee’s experience but also increases the likelihood of making a sale.

One company that has already embraced AR-assisted virtual trade shows is IKEA. IKEA’s AR app, called Place, allows attendees to visualize how furniture would look in their homes before making a purchase. By using AR, IKEA has been able to increase sales by 10% and reduce returns by 25%.

AR-assisted virtual trade shows also offer the advantage of cost savings. With no need for physical exhibit space or travel expenses, attendees can participate in virtual trade shows from anywhere at any time. This not only saves money but also reduces the carbon footprint associated with in-person events.

In conclusion, AR-assisted virtual trade shows are a game-changer for VR and AR developers. By providing an immersive and personalized experience, exhibitors can increase brand awareness, engagement, and sales while reducing costs and carbon emissions. With the rise of AR technology, we can expect to see more companies embracing this trend in the future.