Advertising will gain ground in 2024 among streamers

In 2024, 25% of global streaming service revenues will come from advertising.

This evolution is linked to both the technological innovations offered by advertising professionals and the desire of advertisers to invest in streaming platforms. Added to this is the economic context, the desire of subscribers to optimize their choices and ultimately to subscribe to less expensive offers, financed by advertising.

The driving forces behind this phenomenon are Netflix, Disney+ and Prime Video, which are gradually expanding their advertising footprint globally. Many topics still need to be sorted out so that advertisers can have the tools to analyze these new advertising distribution channels. Meanwhile, subscription revenues remain strategic for the platforms, which, in many cases, hope to make up for their losses thanks to these new revenues.