Bing Chat is now called Copilot, and looks much more like ChatGPT

In February, Microsoft entered the AI chatbot scene by launching Bing Chat, which has become a worthy rival to ChatGPT. But now Microsoft is giving Bing Chat a new image, and increasing its resemblance to ChatGPT, while expanding its capabilities.

On Wednesday, at the Microsoft Ignite conference, the company announced that Bing Chat and Bing Chat for Enterprise will now be called Copilot.

In addition to the name change, this change makes Bing Chat a more autonomous experience – like ChatGPT – with its own web page. However, users can still access Copilot from Bing and Windows. But the standalone site makes it more accessible since it can be accessed from any browser without depending on Bing.

Like Bing Chat, Copilot is a free experience with access to GPT-4 and DALLE-3

Users must log in or create a Microsoft account to access the chatbot. Bing Chat Enterprise users can benefit from the same commercial data protection as Copilot by simply logging in with their Microsoft Entra ID (ex Azure Active Directory).

Like Bing Chat, Copilot remains a free experience with access to GPT-4 and DALLE-3 on its platform. On the other hand, ChatGPT requires a paid subscription to ChatGPT Plus to access either of these features from its chatbot.

Copilot’s user interface is almost identical to that of Bing Chat. The only difference is the rebranding, which now reads as follows: “Copilot, your everyday AI companion” (Copilot, your everyday AI companion).

On the marketing side, the term Copilot is becoming a real catch-all

Users can use Copilot in the same way as Bing Chat, switching between creative, balanced and precise conversation styles, and asking for help with tasks such as writing, coding, shopping, etc.

To further expand Copilot’s capabilities, Microsoft has added support for GPTs (Custom GPTs), a feature announced by OpenAI earlier this month, which allows users to create custom versions of Copilot for specific tasks.

On the marketing side, the term Copilot tends to become a real catch-all. Microsoft first launched an AI product titled “Copilot” in September as an AI companion running through Microsoft’s most used applications and experiences, including Windows, Edge, Teams.

But this rebranding of Bing Chat reflects Microsoft’s desire to consolidate all its AI companion offers under the Copilot brand. Microsoft Copilot is the free companion chatbot that everyone has access to, the other Copilots – such as Copilot for Microsoft 365, Security Copilot, Copilot for Service and Copilot for Sales – remaining paid services.

Source: “ZDNet.com “