Photo and AI: the new Leica M11-P integrates authentication metadata

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Photo and AI: the new Leica M11-P integrates authentication metadata


With the rise of AI-generated images, it is increasingly difficult to distinguish manufactured images from authentic images. The camera manufacturer Leica is trying to solve this problem with the release of its latest camera.

Thus was presented the Leica M11-P, the first camera in the world to integrate the “Content Credentials” which make it possible to include detailed metadata at the time of shooting, kind of “authentication stamps” for the image.

The metadata includes details such as the make and model of the camera, the person who took the image, as well as when and how it was taken, as shown in the photo below.

leica content credentials digital nutrition label


Allow photographers to attach authentication metadata to their images

Each image will have its own digital signature that can be easily used to verify the authenticity of the images on the Content Credentials website or the Leica FOTOS application, according to the press release.

“The launch of the Leica M11-P will advance the CAI’s goal of allowing photographers around the world to attach Content Credentials (authentication metadata) to their images at the time of capture, thus creating a chain of authenticity from the camera to the cloud and allowing photographers to retain some control over their production, their history and their context,” said Santiago Lyon, advocacy and education manager at the Content Authenticity Initiative (CAI).

If a user does not wish to participate and prefers to use the camera as he would with any other APN, the Content Credentials function works on the basis of an opt-in.

The secure metadata complies with the C2PA standard

The secure metadata complies with the C2PA standard (Coalition for Content Provenance and Authenticity), a joint development foundation that combines the CAI, led by Adobe, and the Origin Project, an initiative of Microsoft and the BBC focused on the fight against online disinformation.

According to the C2PA website, the organization is dedicated to building “an open end-to-end technical standard to provide publishers, creators and consumers with flexible and optional ways to understand the authenticity and provenance of different types of media”.

In addition to the Content Credentials function, the camera has other features that make it an interesting purchase, including a 60 megapixel BSI CMOS sensor, Triple Resolution technology (60, 36 or 18 megapixels), a Maestro-III processor and a 256 GB internal memory.

The Leica M11-P will be sold at a price of € 8,950 and is already available on the market.

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