Meta plans to launch a web version of its social media platform, Threads, according to the Wall Street Journal. The social media company plans to take the Threads website live this week. Enough to seriously compete with X (formerly Twitter).
Threads was launched on July 5 and made history by becoming the most downloaded application, with more than 100 million users five days after its launch. But since then, the number of active users has rapidly decreased, mainly due to unattractive features.
The user interface of Threads is mainly designed for mobile devices, and access to the web is limited and buggy. However, Meta decided to launch Threads when many social media users wanted an alternative to X.
Meta hoped that Threads would offer users an alternative
Because since Elon Musk has taken over X, the controversies surrounding former employees, the features of the application and the new policy on third-party applications have scared away some users.
Meta therefore hoped that Threads would offer users an alternative. But in a hurry, Meta released an application that was simply not ready for a wide audience.
When it was released, Threads had only a few of the features promised to users. The search in the application, the web version and the chronological feeds were missing, for example. Enough to encourage users to leave the application. And some users have not returned yet.
Since then, Meta has implemented some features to make the application more pleasant and more reliable. And Threads has recently started taking steps to combat misinformation on the app.
It is not yet known when Threads plans to launch a web version, but according to the Wall Street Journal, the website will help Meta to better market and improve Threads for its remaining users.
Source: “ZDNet.com “