YouTube lengthens advertising for viewers and removes control by creators

Times are changing when it comes to ads on YouTube, both for viewers and for creators.

If you watch a YouTube video over the next few weeks, you may notice longer ad cuts. This is the result of a new company policy that will soon be implemented. In an article published on the official YouTube blog, the video sharing service indicates that “when it comes to long-lasting content on television screens, 79% of viewers prefer that video ads be grouped rather than spread over the entire video”.

Based on these comments, YouTube states that it will test longer, but less frequent commercial breaks. The company added that there would be a more visible indicator of the duration of an advertising break.

You will also start to see “shoppable” ads

You will also start to see “shoppable” ads, that is, ads with which you can interact when watching YouTube on your TV, which has already been the case for some time for mobile and desktop ads.

On the creative front, YouTube takes away a little control from content creators, speaking of course of “simplification”. When you uploaded a video to the site before this change, you could choose to enable or disable skip, non-skip, pre-video and post-video ads.

From now on, there is only one on/off switch for all these advertisements. When this option is activated, YouTube decides when and where these advertisements will be displayed. If it is disabled, there is no advertising. The ads in the middle of the video, and the place where they appear, remain at the discretion of the creator.

More than 90% of the videos on the site already have all the advertisements activated

YouTube pointed out that more than 90% of the videos on the site already have all these ads enabled, which should not affect a large number of creators. “This change comes in order to extend best practices within the creator community and optimize their income. The end goal is to help creators earn more, according to the blog post, while making the advertising experience as simple as possible.

The policy change applies to both existing videos and new videos on the platform.

Source: “ZDNet.com “