a virtual land plot has been sold for more than 2 million dollars!

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A “metaverse real estate agency” has just acquired a virtual plot of land for a historic amount of more than two million dollars. Located in the fashion district of Decentraland, the purchase testifies to a sudden craze of fashion companies for the metaverse.

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The recent announcement by Facebook – sorry, Meta – of its ambitions for the metaverse seems to have triggered a real rush for everything related to it. The latest news comes from Tokens.com , a company specializing in decentralized finance (DeFi). The firm, via its subsidiary Metaverse Group, has just spent 618,000 Mana to buy land in the virtual world of Decentraland.

Metaverse Group describes itself as a real estate agency for the metaverse. She bought a total of 116 plots, the equivalent of a plot of 566 m2. Mana is a cryptocurrency used in the world of Decentraland. The purchase is estimated at more than two million dollars according to the course of the last few days, i.e. the largest purchase of virtual land in history. The Mana price has soared since the announcement, up by 25%.

The plots are located in the heart of Fashion Street, the fashion district in this virtual universe.virtual universe. Tokens.com indicated that he wanted to “bring new opportunities to fashion brands to present new digital goods in the metaverse”.

This announcement follows other big announcements in the sector. Nike has just launched Nikeland, its own end of the metaverse in the Roblox game. Adidas has also invested in real estate within the metaverse, but this time in the virtual world The Sandbox. The firm announced a partnership with Coinbase and the purchase of 144 plots for 400 Ethereum, or around 1.7 million euros. And the metaverse madness has only just begun…

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