How Apple integrated AI into the iPhone 15 and Apple Watch 9

Estimated read time 3 min read

How Apple integrated AI into the iPhone 15 and Apple Watch 9

Microsoft and Google are putting artificial intelligence (AI) at the forefront of their marketing and product strategies. Apple, for its part, remains discreet about the implementation of this technology. The iPhone manufacturer refused to confirm the rumors concerning a proprietary internal ChatGPT-type platform, and has organized two events since the rise of generative AI without directly addressing the subject.

But the truth is that AI has been integrated into many of the features announced at Apple’s Wonderlust event, during which the company launched the iPhone 15, Apple Watch Series 9 and Apple Watch Ultra 2. All these products demonstrate Apple’s use of AI.

iPhone 15 and AI


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Apple has just launched the iPhone 15, the iPhone 15 Plus, the iPhone 15 Pro and the iPhone 15 Pro Max, four new high-end smartphones that succeed the iPhone 14 range. Apple insists above all on the fact that the iPhone 15 and 15 Plus recover functions that were exclusive to the iPhone 14 Pro and 14 Pro Max. Another novelty: a new titanium construction for the iPhone 15 Pro and 15 Pro Max.

These new iPhones integrate AI in different ways. For example, the integration of Siri, Apple’s virtual assistant, in most applications, is an example of the use of AI.

On the photo side, it’s about the intelligent recognition of a subject, blurring everything else when the camera is in Portrait mode. But the iPhone 15 also offers the use of machine learning every time the camera is opened to determine if there is a person or an animal in the frame. If so, it will automatically switch to Portrait mode.

The new A17 Pro chip of the iPhone 15 Pro and 15 Pro Max is a 3nm chip, which makes these devices the only smartphones on the market with such a powerful and efficient processor. On the AI side, this chip is used, for example, in the function of obtaining a more accurate predictive text on the iPhone 15 Pro and 15 Pro Max.

The place of AI in the Apple Watch Series 9 and Ultra 2


Jason Hiner/ZDNET

The Apple Watch Series 9 and Ultra 2 are equipped with Apple’s new SiP S9 processor. This processor offers faster performance and smoother graphics than on previous watches. Enough to make the new Double-tap function work. But beyond that, Apple has also improved its AI virtual assistant, Siri, on the watch.

The S9’s 4-core neural engine also speeds up AI functions, allowing better performance in machine learning tasks, such as image and voice recognition. As a result, Siri requests are now processed on the device and no longer in the cloud. Enough to allow faster responses, without being limited by a cellular connection.

The dictation on the watch is also 25% more accurate than before. This allows Siri and your watch to understand you better. I constantly ask Siri to open my garage, close the curtains or turn the light on or off. So I’m looking forward to seeing a performance improvement for Siri queries.

Apple is also implementing Siri plus Health, an integration between the artificial intelligence assistant and the Health application that will allow you to access it more easily. Users of the Apple Watch Series 9 and Ultra 2, for example, will be able to ask the watch how many hours they slept or tell it when they took their medication, and they will get more than an “Interesting Question” in response from Siri.

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